HIV/AIDS campaigns in Sub-Saharan Africa fall short of desirable outcome as the result of overlooking crucial components at stages of development.
Though a lot of resources in terms of material and manpower have been directed to behavior change the campaigns do not in most cases appeal to target audience.
The observation of ongoing campaigns in Tanzania clearly indicates the lack of linkage to target population from campaigners agenda resulting to negative impact.
Almost all and most campaigns overlooked the factors that perpetuates AIDS transmission such as poverty, culture and traditions, as well as the coverage of campaigns
In most cases the campaigns target urban populations ignoring the fact that there is close interaction among the majority in rural areas and urban.
Africa has different traditions and culture whereby multiple partners is acceptable and actually regarded as fame.
Some AIDS campaigns, for example 'One Love' did not take into consideration some sensitive issues like traditions, beliefs and culture.
For example, Muslim teachings allow for multiple wives, Africans believe in polygamy, and the inheritance of widows which makes the whose agenda of promoting single partner irrelevant.
Therefore for the campaign such as 'One Love' to be successful campaigners must address some behavioral change fro the root cause of the problems.
In this view, visiting Tanzanian journalists needs assessment studies in order to come up with needs oriented programs and campaigns.
“ Campaigns should aim at encouraging people to abandon bad sexual behavior and traditions,” suggests Simon Kivamwo, one of the visiting journalists and the Chairperson of the association of journalists against AIDS in Tanzania
HIV/AIDS CAMPAIGN PROGRAMS MISSES LINKS WITH TARGET COMMUNITIES
HIV/AIDS campaigns in Sub-Saharan Africa fall short of desirable outcome as the result of overlooking crucial components at stages of development.
Though a lot of resources in terms of material and manpower have been directed to behavior change the campaigns do not in most cases appeal to target audience.
The observation of ongoing campaigns in Tanzania clearly indicates the lack of linkage to target population from campaigners agenda resulting to negative impact.
Almost all and most campaigns overlooked the factors that perpetuates AIDS transmission such as poverty, culture and traditions, as well as the coverage of campaigns
In most cases the campaigns target urban populations ignoring the fact that there is close interaction among the majority in rural areas and urban.
Africa has different traditions and culture whereby multiple partners is acceptable and actually regarded as fame.
Some AIDS campaigns, for example 'One Love' did not take into consideration some sensitive issues like traditions, beliefs and culture.
For example, Muslim teachings allow for multiple wives, Africans believe in polygamy, and the inheritance of widows which makes the whose agenda of promoting single partner irrelevant.
Therefore for the campaign such as 'One Love' to be successful campaigners must address some behavioral change fro the root cause of the problems.
In this view, visiting Tanzanian journalists needs assessment studies in order to come up with needs oriented programs and campaigns.
“ Campaigns should aim at encouraging people to abandon bad sexual behavior and traditions,” suggests Simon Kivamwo, one of the visiting journalists and the Chairperson of the association of journalists against AIDS in Tanzania
No comments:
Post a Comment